Start-up Scandinavian athleisure brand APRí Sportswear launched its first series of products this June, incorporating NordShield Crisp-treated loungewear in a cotton-lyocell blend. Brand co-founder Evelina Boström seeks to make high-quality activewear designed for longevity, which brought her to choose the plant-based anti-odour finish.

“It allows users to wash their clothes less often and thus saves energy and water. It reduces their carbon footprint and preserves the garment itself,” says Ms Boström, who describes NordShield’s Crisp as “ground-breaking”.