APRÍ Sportswear is a new sportswear brand that combines superior quality and timeless design with innovation, founded in Scandinavia.

With plant-based, anti odour treatments that minimize the need for washing, APRÍ creates high quality products for both women and men with the environment in focus.

-“We want to change the market and inspire, educate, and challenge both customers
and other brands by standing for high quality, great fit, transparency in the production
chain, and a proactive environmental approach. We do this by creating durable
garments with plant-based technology that reduce the need for frequent washing,”
says Evelina Boström, founder and Head of Product.

APRÍ Sportswear introduces a new technology in the active- and sportswear industry by offering durable products with European plant-based treatments that protect the garments from sweat odours.

These groundbreaking treatments capture bad odors without embedding them into the fabric, allowing you to wash your clothes less frequently and at lower temperatures. This not only saves energy, water, and time but also extends the lifespan of the garments. Additionally, it minimizes the release of particles and microfiber pollutants.