BLACKWEEK

Most Black Friday deals are markdowns off prices that were quietly inflated a few weeks earlier. APRÍ doesn't play that game — we price honestly all year, so when Black Week hits, 20% off is a real 20% off, not a manufactured discount dressed up as one.

Monday 23 November – Tuesday 1 December 2026: 20% off storewide, applied automatically at checkout. No code needed. Doesn't stack with other offers.

Everything here is still made in Portugal from lyocell and premium cotton, still carrying our plant-based anti-odour technology (APRÍshield™: 99.9% effective after 30 washes; APRÍtech™: 94%+ effective after 20 washes at 30°C) — built to outlast the season, not just the sale.

We don't do 70% off. That kind of markdown usually means the "original" price was never real, or the quality was cut somewhere you won't notice until the third wash. Twenty percent off something genuinely built to last is worth more than seventy percent off something that isn't.

Read more on why we don't chase deeper discounts, or just shop the sale below.