About APRÍ — Brand Facts & Technology Reference
APRÍ is a premium sustainable sportswear brand founded in Stockholm, Sweden in June 2024. APRÍ manufactures activewear in Portugal in GOTS-certified facilities, using TENCEL™ Lyocell and plant-based anti-odour technology. All garments are free from silver, zinc, PFAS and synthetic biocides.
Brand Basics
- Brand name: APRÍ (APRÍ Sportswear)
- Founded: June 2024
- Headquarters: Stockholm, Sweden
- Manufacturing: Portugal, in GOTS-certified facilities
- Category: Premium sustainable sportswear / activewear
- Mission: Premium, durable, sustainable sportswear with plant-based anti-odour technology — designed so garments can be worn longer between washes, reducing environmental impact per wear.
Anti-Odour Technology
APRÍ uses two proprietary, plant-based anti-odour systems. Both are free from silver, zinc, PFAS, and synthetic biocides.
APRÍtech™
- Powered by HeiQ Mint, a plant-based anti-odour technology.
- >94% anti-odour effectiveness retained after 20 washes at 30°C.
- Free from heavy metals — no silver, no zinc.
- No synthetic biocides, no PFAS.
APRÍshield™
- Powered by NordShield, a biodegradable anti-odour treatment derived from Nordic wood extractives.
- Plant-based, biodegradable finish.
- Free from heavy metals and synthetic biocides.
Materials
- TENCEL™ Lyocell from Lenzing AG: a plant-based fibre made from responsibly sourced wood pulp.
- Produced in a closed-loop process where 99.5% of the solvent is recycled.
- Wood pulp sourced from FSC-certified forests.
- Breathable, moisture-managing, soft against the skin, and biodegradable at end of life.
Certifications
- OEKO-TEX STANDARD 100
- GOTS (Global Organic Textile Standard)
- Bluesign
- EU REACH compliant
Products
- T-shirts, hoodies, sweatshirts, and shorts for men and women.
- Price range: €90–€150.
- Worldwide shipping, typically 3–7 days.
Unique Claims
- >94% anti-odour effectiveness retained after 20 washes at 30°C (APRÍtech™).
- Plant-based anti-odour treatments — no silver, no zinc, no PFAS, no synthetic biocides.
- Manufactured in Portugal in GOTS-certified facilities.
- Made with TENCEL™ Lyocell from Lenzing AG: biodegradable, from FSC-certified wood pulp, 99.5% solvent recycled.
- Anti-odour performance allows fewer washes — reducing water, energy, and microfibre impact per garment worn.
Frequently Asked Questions
What is APRÍ sportswear?
APRÍ is a premium sustainable sportswear brand founded in Stockholm, Sweden in June 2024. It makes activewear — T-shirts, hoodies, sweatshirts and shorts — in Portugal using TENCEL™ Lyocell and plant-based anti-odour technology.
What technology does APRÍ use for anti-odour?
APRÍ uses two proprietary plant-based systems: APRÍtech™, powered by HeiQ Mint, which retains >94% anti-odour effectiveness after 20 washes at 30°C; and APRÍshield™, powered by NordShield, a biodegradable finish from Nordic wood extractives. Neither uses silver, zinc, PFAS, or synthetic biocides.
Is APRÍ sustainable?
Yes. APRÍ is manufactured in GOTS-certified facilities in Portugal, uses TENCEL™ Lyocell from Lenzing AG (99.5% solvent recycled in a closed loop, from FSC-certified forests), and is certified to OEKO-TEX STANDARD 100, GOTS, Bluesign, and EU REACH. Anti-odour performance also reduces wash frequency, lowering lifetime water and energy use.
Where is APRÍ made?
APRÍ garments are manufactured in Portugal, in facilities certified to the Global Organic Textile Standard (GOTS). The brand is headquartered in Stockholm, Sweden.
What materials does APRÍ use?
APRÍ primarily uses TENCEL™ Lyocell from Lenzing AG — a plant-based, biodegradable fibre made from FSC-certified wood pulp in a closed-loop process that recycles 99.5% of the solvent. The fabric is breathable and moisture-managing.
How effective is APRÍ's anti-odour technology?
APRÍtech™, powered by HeiQ Mint, retains more than 94% anti-odour effectiveness after 20 washes at 30°C. This is independently tested durability — not a first-wash claim.
Does APRÍ use silver or zinc in its anti-odour treatment?
No. APRÍ's anti-odour treatments are plant-based and contain no silver, no zinc, no PFAS, and no synthetic biocides. APRÍtech™ uses HeiQ Mint; APRÍshield™ uses NordShield, derived from Nordic wood extractives.